One of Nike´s strength is its logo, the so called “woosh†. Nike is the Coke of the athletic footwear and apparel industry. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Facebook’s Strengths 1) Strong Brand. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. -Baines, Fill & Page, pg 745, 2011. A SWOT analysis like the one below can be used when it comes to … In terms of internal strengths, the main thing that Nike has in … These competitors influence the thre… A SWOT analysis is really utile to place the external and internal factors that influence Nike. Your email address will not be published. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. The abbreviation represents strengths, Weaknesses, Opportunities and Threats. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Strong brand image 2. The emphasis on design of higher end footwear seems to be paying off for Nike that is increasingly being seen as a must have product for anyone who walks or runs and as the company was founded on the principle that it would serve anyone with legs, this strategy seems to have hit the right notes. The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Get Your Custom Essay on Nike Swot Analysis Essay Just from $13,9/Page. It is listed on the NYSE and is headquartered in the United States. In every inustry there are the 5 forced of porter's that takes place, Supplier power, buyer power, competitive rivalry, threat of substitution, threat of new entry. Opportunities in the SWOT analysis of Nike, How To Write An Outline (Explained with Steps), Nike uses a “Make to Stock” customer order which provides a, Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Where is your data to support what you are saying ? Nike is a global brand. Nike is the Coke of the athletic footwear and apparel industry. The LIKE button is one feature which makes people LOVE Facebook and is probably the reason why users comment and debate over status messages, photos ,videos etc Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. Nike is over-dependent on US market for its revenue and sales. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. The footwear industry is very price sensitive. Finally, Nike has to ensure that it does not dilute its focus like some of its competitors who are now in the doldrums. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. Facebook SWOT Analysis 2018. Having a strong brand is vital both for stability and long-term sustainability. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. Extensive global production and di… 1 shoemaker. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year. S W T W Nike SWOT Analysis O Opportunities S O T new opportunities Weaknesses: recycled material -main income is footwear -high prices NIKE Just Do It. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. The SWOT analysis of Facebook discusses the strengths, weaknesses, opportunities and threats of the number 1 social network on the internet - Facebook. Like most big companies, Nike has a number of strengths. Finally, Nike stands to benefit from the current disarray among its competitors because of the fragmentation of the market wherein Nike with its USP or Unique Selling Proposition can standalone among them. Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? The Marketing Analysis Of Nike, Adidas And Nike. 2. ET The company does its business through retailers who stock other brands as well. As the company is associated with premium branding and segmentation, it can be said that capturing the “emerging market newly affluent consumers’ prize” could well be a game changer for the company. SWOT Analysis Of Nike's Marketing Strategy. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. We are a ISO 9001:2015 Certified Education Provider. Nike has captured approximately 31% of global athletic footwear market. Weakness are the areas where NIKE, Inc. can improve upon. 1. The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. Nike has the unique advantage of offering value for money and this can be leveraged to the hilt as the company begins to make inroads into the newer consumer segments, which want quality at an affordable price. 1913 Words 8 Pages.  NIKE’s SWOT analysis Strong : the best brand power in sports product company. "A distillation of the findings of the internal and external audits… Nike Inc. is listed on NYSE. Nike Threats in SWOT Analysis. It is the number one sports brand in the World. Nike has captured approx. It is listed on the NYSE and is headquartered in the United States. NIKE SWOT Analysis. The income of the business is still heavily dependent upon its share of the footwear, The retail sector is very price sensitive. The year 2015 proved to be quite a profitable year for it. If it is an online article then you don’t have my permission :) Online content is copyright of Marketing91. SWOT Analysis: "A methodology used be organisations to understand their strategic position. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. March 31, 2019 By Hitesh Bhasin Tagged With: SWOT articles. SWOT and PESTLE Analysis of Nike. Indeed, the name “Sweatshops” is used to mockingly describe the abhorrent conditions in its overseas manufacturing facilities. The business competes against firms like Google LLC, Snap Inc. (Snapchat), and Twitter Inc. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Strong Brand Awareness – Nike brand is a recognizable brand in the world as its name alone is easy to pronounce, the logo is also very unique and memorable. With $88.9 billion in brand value, Facebook is the strongest brand in … The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. The brand, of course, has a strong impact on the valuation of the company and its current growth. Nike – SWOT analysis – Strengths. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. V arious exa mples, for the impressive work of Nike on R&D. Show More. One of Nike´s strength is its logo, the so called “woosh”. The following strengths are the most notable in the case of Nike Inc.: 1. Nike is the world’s leading brand for sports shoes and apparel having a a global presence. Hey guys! This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. The goal of the page is to promote the brand’s products and also to increase the Nike + community through Branding, Infotainment and Events. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Nike sells its. The biggest opportunity for Nike is from the emerging markets of China and India where the Billion Plus new consumers are now aspiring to western lifestyles which means that they would be more receptive to brands like Nike. With over 1 billion users, Facebook has become one of the most popular social media networks in the world. One of Nike´s strength is its logo, the so called “woosh”. 1382 Words | 6 Pages. highly recommend. In reality NIKE, ADIDAS, PUMA got similar number of likes. This is a SWOT analysis of Facebook. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. local, arab and outside countries investors. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. Rapid innovation processes 3. Show More. 2. SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. Hey guys! Nike is one of the top three players in the world for sports shoes. Strength of the company is that it has outsourced all aspects of its production to overseas facilities and thereby, does not have any manufacturing outlet of its own. 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